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WE BELIEVE

Expertise

Our team of experts includes former journalists, writers, and editors. Sassoon Friedman Group is a communications partner for leaders in finance, asset management, aerospace, fintech, and professional services. We create compelling narratives to engage key audiences in a global marketplace.

Precision

We execute our campaigns with precision and accuracy, we pay attention to the finest details, understanding your vision, develop an action plan to realize those dreams, defining your exact target audience, and provide the right exposure to reach your prospective customers and markets.

Creativity

Our quantum dynamic and creative planning, provides unique solutions to complex problems. We are a solution driven firm with decades of experience and acute knowledge of the global marketplace.

Innovation

Innovation is a cornerstone in our approach to representing your brand, we deploy scientific methods coupled with AI to ensure brand and message optimization.

WHO WE ARE

Sassoon Friedman Group is a global is a communications partner for leaders in finance, asset management, fintech, technology, aerospace & defense and professional services. We create compelling narratives that expand our clients’ share of voice,
enhance their brand value and — most important — engage key audiences in a global marketplace. We specialize in global public relations, high-end content productions, and personal branding for C-level executives.

As a result of a recent acquisition by J. Sassoon Group of 51% of Friedman PR and Leadership PR, the two firms were merged and rebranded as Sassoon Friedman Group.

We help businesses expand their market footprint, and attain brand recognition both in Israel and internationally.

Sassoon Friedman Group adopted security mindset — to help companies mitigate risk by building networks of engagement within critical community demographics. Our global awareness enables us to understand the power of QuantumIQ as a catalyst for developing hyper-local understanding and delivering early-adopter effects for branding and messaging.

WHAT WE DO

Business Image Building

PR

Business Connector

Content Productions

Government Engagement Services

OUR PROJECTS

OUR BLOG

WAZE The secret to Success: Listening to the Users

Our marketing activities have been viral on social networks

The Human Resources Manager

Yiftah Yoffe, talks about the HR Director’s eternal conflict

Smart Cities -The Future Management Model

Haim Bibas, the mayor of Modi’in and Chairman of the Federation of Local :